‘Pay That Price’ by The Wild Kindness is a shiny, nostalgia powered celebration of alt-rock charm with writerly orchestral flourishes . A sense of playful introspection keeps us in check with a chorus that sounds infectious and almost as such the swift guitar riffs run through the mix. Between the steady guitar and buoyant woodwinds it is a pleasant dynamic that’s both comforting and thrilling. ‘Pay That Price’ offers blunt, addictive hooks and layered vocals that sucker you in and is a powerful anthem for folks existing at their own pace in a complicated life.
